Jimmy John’s Pop-Punk Anthem Celebrates Return of Kickin’ Ranch Sauce

Jimmy John’s is bringing its fan favourite Kickin’ Ranch back to menus across the US. To celebrate, the brand is unveiling a pop-punk anthem, Bring Back My Kickin’ Ranch, with lyrics inspired by fan comments on Jimmy John’s social media, begging for the return of the popular sauce. 

After Kickin’ Ranch was taken off the menu in January 2024, guests were devastated and took to social media to demand its return. In response, Jimmy John’s not only brought the beloved sauce back but also paid homage to the social media uproar. The team worked with VaynerMedia to create a song and music video with lyrics featuring the fans pleading comments for the sauce’s return. 

“Social creative has become the new television commercials for the most advanced marketers in the Fortune 500 set. ‘Bring Back my Kickin’ Ranch, is an execution that is truly rooted in consumer-centricity and is a phenomenal example of how brands should be marketing to their audiences,” shares Gary Vaynerchuk, CEO of VaynerMedia. “My team and I are humbled to help bring this idea to life with our incredible partners at Jimmy John’s.”

“We’re excited to bring back Kickin’ Ranch and celebrate its return in a fun and unique way,” said chief brand marketing officer of Jimmy John’s, Darin Dugan. “Our fans’ passion for this sauce was impossible to ignore, and Bring Back My Kickin’ Ranch is our way of showing we hear them loud and clear. This campaign highlights the power of listening to our guests and creating moments that resonate with them."