Jim Kopeny and George Starr Join HYC Health as Associate Creative Directors

HYC Health, a fast-growing healthcare and pharma agency, has hired Jim Kopeny and George Starr to its creative team. Both join the shop as associate creative directors.

Kopeny has been creating concepts and content for more than 20 years for a plethora of platforms, media and audiences. He never loses sight of his strategic goal and is known for creating campaigns that move clients and customers alike. He is working on MedComp Sciences and Roche Diagnostics at HYC Health.

From billboards to websites to sales tools, Starr has a knack for turning healthcare marketing into art. A self-professed science geek, he has an eye for innovation and finding new ways to help clients tell their stories. He nearly went to school to study astrophysics, but apparently it wasn’t in the…well, you know. Starr works on HYC Health’s Roche Diagnostics and Singulex accounts. 

“When it comes to creative development, what we do particularly well is to tell the story—we engage people on a more personal level, whether it be doctor, patient or caregiver,” says Creative Director Rich Angelini. “Adding such seasoned creative veterans such as Jim and George allows us to engage on an even deeper level, dramatically improving the work we can provide to our clients.”