Jeep Turns its Iconic Grille into a Snapchat Scannable Barcode

The average Jeep buyer is typically a Boomer or a Gen Xer. To target younger generations who have been buying more vehicles during the pandemic, Publicis Toronto developed an innovative marketing campaign, Jeep Code - transforming every Jeep grille into a barcode, powered by Snapchat. The scannable barcode uses Snapchat’s AI technology to detect the nameplate and model using a database of hundreds of images of Jeep models

On-street discovery is how many Canadians fall in love with Jeep. Now when you spot a Jeep in the wild, you can scan its grille through Snapchat and instantly learn about the make, model, price, and inventory nearby. The experience also offers Jeep fans the ability to build their own and even shop on the spot. It’s a seamless journey that can take you from social media to behind the wheel.