Jeep and Togetherwith Trade FOMO for JOMO in New Brand Platform

Jeep Argentina and creative agency Togetherwith have launched a new brand platform centered on "JOMO" (Joy of Missing Out), positioning the automotive brand as an enabler of authentic experiences away from digital distractions.

The concept flips the familiar "FOMO" (Fear of Missing Out) on its head, encouraging consumers to embrace disconnection and find joy in meaningful moments, particularly in nature. This platform aligns with Jeep's global "There's Only One" strategy, reinforcing the brand's association with freedom and outdoor adventure.

"Our goal is for JOMO to become synonymous with Jeep," said Sebastián Giménez, brand marketing communication director at Stellantis Argentina. "This connects with a growing need for authenticity and well-being."

The platform will expand throughout 2025 with initiatives including "Summer Seekers" and "Star Seekers," aimed at strengthening connections between consumers and the natural environment.

"JOMO is not just a concept; it's a philosophy reinforcing the emotional connection between our consumers and Jeep," added Lulo Calio, CCO and partner at Togetherwith.

The campaign was produced by CANOA Films under director Santiago Ces.