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Jamie Foxx, Vanessa Hudgens and More Feature in Star-Studded Campaign for BetMGM

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72andSunny NY and director Peter Berg blend the worlds of sports betting and entertainment through an episodic series

Jamie Foxx, Vanessa Hudgens and More Feature in Star-Studded Campaign for BetMGM

BetMGM is going big on hilarious entertainment with its latest 'IT’S ON' campaign starring Jamie Foxx, Vanessa Hudgens and a cast of sports icons.

The star-studded IT’S ON campaign is created with the ambition of feeling more like an ensemble cast limited series, and embraces the brand’s legacy of larger than life entertainment.  


It’s like if Ballers and Entourage and The League mashed up with sports betting. It features Jamie Foxx in a Vegas suite calling up his friends, looking for tips. And those friends just happen to be some of the greatest athletes of all time.

Over the next year, new ads will roll out and drop into our stars and athletes’ elite worlds. We’re on NBA icon Jalen Rose’s TV set with his barber. Another finds Barry Sanders on a palatial Malibu estate playing pickleball (as retirees do). NHL legend Wayne Gretzky drops in on Connor McDavid’s shooting practice.


This is the biggest campaign to date from BetMGM, and it’s timed to launch with the 2022 NFL Kickoff.

Created by 72andSunny New York, BetMGM’s 'IT’S ON' campaign will appear across broadcast, OOH, digital, and social channels, focusing on YouTube, Instagram, and Twitter with the hashtag #ItsOnBetMGM.


CREDITS

Brand
Agency / Creative
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Post Production / VFX
Editorial
Music / Sound
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Genres: Comedy

Categories: Sports and Leisure, Gambling

72andSunny NY, Tue, 06 Sep 2022 13:00:00 GMT