James Fry Joins Double W Worldwide as Art Director

Double W Worldwide announces that ex Channel 4 picture editor and music photographer, James Fry will join as art director and will help the collectives’ clients on what visual imagery will perfectly articulate core messaging, while maximising creative impact across campaigns. 

Fry’s illustrious career spans 35 years of creative work and has delivered hundreds of standout concepts and memorable campaigns in the music, TV, film, and art worlds. In his role as picture editor at publisher-broadcaster Channel 4, Fry worked on a vast array of successful marketing campaigns in drama / current affairs and documentaries, including the likes of; Gogglebox, Sean Meadows’, The Virtues, First Dates, and the Dispatches series. As a music photographer he is renowned for many key arts in the British music industry, and more recently has worked on the archive production team for the critically acclaimed music documentary, Squaring the Circle (The Story of Hipgnosis) – always bold, sometimes gritty, and often playful; Fry understands exactly what works visually and can maximise an image as any form of a communications central notion.  

Fry’s role will not only be client serving, but he will also look to take Double W Worldwide’s into less traditional campaign focused work as the collective looks to put its antenna out and launch projects in the art and music world. 

James Fry, art director, Double W Worldwide, said: “The idea of Double W Worldwide is as good as its reality; I get to work with a collective of experienced, passionate experts who only want to deliver on the job at hand – their principles of making the task ‘the boss’, resonated with me and I can’t wait to get stuck in.” 

Laurence Bray, co-founder Double W Worldwide, says: “I first worked with James 20 years ago at Channel 4 and at the time, the broadcaster’s ethos was to “Make Trouble and Inspire Change” and Jim has delivered on that in abundance. He has a rare mind, and like all great thinkers, you can always tell what work has his fingerprints on it. His approach to visual narrative will be a huge strength to our clients as we land creative campaigns that operate in a completely agnostic media landscape.”

Double W Worldwide deliver creative campaigns in the world of advertising, branding, and digital marketing without big agency overheads.