James Franco Directs and Stars for Samsung

 

Today, Samsung Electronics released this web-only video created by Cheil USA and starring James Franco, who also directed the amusing two-minute video. The creative positions Franco as the ultimate multitasker and pairs him up with the new ultimate multitasking tablet - the GALAXY Note 10.1. The video launched online globally and will be spread via Samsung and Franco's web properties and social media channels.  

 

 

Agency: Cheil USA

Chief Creative Officer: Lars Bastholm

Group Creative Director: Adam Wohl

Producer: Teresa Wakabayashi

Account Executive: Dongkwan Kim

Senior Planner: Chris Hong

 

Production Company: SXM

Director: James Franco

Executive Producer: Thomas Bannister

Producer: Larry Laboe

Director of Photography: Bruce Thierry Cheung

 

 

Post Production: Click 3X

Post Producer: Jon O'Hara

Editor: Edward Einhorn

Editor: Erin McCaffrey