Keurig has today announced that they have teamed up with television and film star James Corden to launch the Keurig brand’s new Brew the Love campaign. Charging their way across America, Keurig and Corden are out to show real-life coffee drinkers why they should ditch their drip for a Keurig coffee maker, challenging them to Brew the Love in a fun and engaging series of TV, digital and social media videos.
The new campaign seeks to convert drip coffee drinkers everywhere to upgrade to Keurig single serve devotees, focusing on the powerful emotions associated with enjoying a personalised cup of great coffee delivered by the innovative Keurig brewing system. Armed with the brand-new Keurig K-Select coffee maker, Corden and Keurig are sounding a wake up call, encouraging Americans everywhere to experience the modern way to enjoy an exceptional cup of coffee.
“Our Keurig brewing system has inspired an amazing fan base of coffee enthusiasts, including the talented James Corden,” said Scott Moffitt, Chief Brand and Beverage Officer at Keurig. “His positive energy and captivating sense of humor is exactly what ‘Brew the Love’ is all about, and we’re excited to have him help us spread the word.”
Each piece of content follows Corden and his Keurig crew as they show surprised coffee drinkers just how easy it is to switch to Keurig and get their perfect cup of high-quality coffee.
“As someone who’s up ‘til all hours of the night for work, I have a real appreciation for great coffee,” said Corden. “So, when Keurig approached me to be a part of their ‘Brew the Love’ campaign, I was all in.”
Corden and his Fulwell 73 Production team co-produce CBS Television Studios “The Late Late Show with James Corden,” and worked closely with Keurig and agency partner Havas New York to collaborate on the video concepts. A true partnership, Fulwell 73 partner and co-founder Gabe Turner directed each piece, including the campaign’s social content with Corden explaining just how easy it is for consumers to brew delicious, robust coffee with the convenience and ease of a Keurig brewer.
“We were thrilled that Keurig was so open to collaboration,” said Ben Winston, co-founder of Fulwell 73 and executive producer of the ‘Late Late Show.’ “We had a blast working with their team and Havas to develop concepts that would showcase the innovation of Keurig with a genuine and entertaining spin.”
Full Credits
Client: Keurig
Campaign: Brew The Love
Agency: Havas New York
Chairman, Chief Creative Officer, North America: Jason Peterson
Creative Director: Tommy Troncoso
Creative Director: Nazly Kasim
Copywriter: Alexis Carr
Jr. Art Director: Keegan Sanford
Head of Content, North America: Dave Evans
Executive Producer: Deepa Joshi
Junior Producer: Caprica Stanley
Director of Business Affairs: Cathy Pitegoff
Senior Business Manager: Deborah Steeg
Senior Talent Specialist: Yvette Aponte
Business Affairs Assistant: Anna Owens
Managing Director: Morgan Seamark
Global Account Director: David Shaw
Account Director: Michelle Garrard
Account Executive: Stella Continanza
Behind the Scenes: Studio 6
Executive Producer: Sabrina Tubio-Cid
Content Creator (BTS + PR Stills): Joseph D’Amelio
Client: Keurig Green Mountain Inc.
Chief Brand and Beverage Officer: Scott Moffitt
Senior Marketing Director, Brand Strategy & Equity: Kelly Stuart
Senior Brand Manager, Keurig: Sarah Murphy
Senior Director, Advertising, Media, & Social: Mindy Hines
Production Co: Fulwell 73
Director: Gabe Turner
Creative Partner: Ben Winston
Executive Producer: Leo Pearlman
Producer: Stuart Bentham
Creative Assistant: Ben Riad
Editorial: Work Editorial
Editor: Mark Edinoff
Sr Cutting Assistant: Theo Mercado
Assistant Editor: Winter Brihn
Executive Producer: Erica Thompson
Producer: Chris Delarenal
Post Production: Freefolk NYC
Colorist, Head of Color: Paul Harrison
Flame Artist: Suzanne Dyer
Executive Producer: Celia Williams
Music: Butter Music & Sound
CCO: Andrew Sherman
EP: Ian Jeffreys
Composer: Josh Canevari
Producer: Kristin Kuraishi
Audio Post: HoneyMix
Co-Founder/ Mixer: Eric Thompson
Co-Founder/ Executive Producer: Mary Tomasiewicz