James Boag Shows The Best Things Are Born of Tasmanian Water in New Campaign via Host/Havas
James Boag Premium has launched a new multi-channel campaign via creative agency Host/Havas, which sets out to show that some of life's most extraordinary and fantastic parts are found in Tasmania. And the one thing they all have in common? Pure Tasmanian water. Without it, they wouldn't exist.
Says Malcolm Eadie, marketing manager, Lion: "James Boag has been brewing its beers continuously and exclusively in Tasmania since 1888, and it's our Tasmanian provenance that makes our beers truly special and unique among other premium beers. Of all the natural riches Tasmania offers, its pure water is the most special - so many remarkable and renowned things are born of it - and we are excited about our new campaign that highlights the quality of the water that goes into our beers".
Says Chris Little, creative director, Host/Havas: "No other beer brand could make water the sole focus of its campaign, but for James Boag it makes complete sense given
the unique qualities of the Tasmanian water and the pride of place it has in their brewing story."
The campaign rolls out nationally from early November in time for James Boag Premium's major sponsorship of the Melbourne Cup Carnival.
Says Malcolm Eadie, marketing manager, Lion: "James Boag has been brewing its beers continuously and exclusively in Tasmania since 1888, and it's our Tasmanian provenance that makes our beers truly special and unique among other premium beers. Of all the natural riches Tasmania offers, its pure water is the most special - so many remarkable and renowned things are born of it - and we are excited about our new campaign that highlights the quality of the water that goes into our beers".Says Chris Little, creative director, Host/Havas: "No other beer brand could make water the sole focus of its campaign, but for James Boag it makes complete sense given
the unique qualities of the Tasmanian water and the pride of place it has in their brewing story."The campaign rolls out nationally from early November in time for James Boag Premium's major sponsorship of the Melbourne Cup Carnival.
