Jam Launches ‘Eddie’ for Internet Explorer UK

Internet Explorer UK has launched a campaign starring a new character, Eddie – an oddball inventor who has emerged from obscurity with a bunch of kooky inventions to help non-Internet Explorer (IE) users enjoy a better browsing experience. 

Eddie’s creations are being released on social media to get fans and non-fans of IE talking about the browser. 

 

The campaign consists of two mockumentary-styled web films, responsive videos, Instagram photos and IE UK Facebook updates from Eddie himself on the entirely re-skinned Internet Explorer UK Facebook page. 

In the first film, Eddie unveils the Finger Activated Ring Touch Device (FARTD) which demonstrates Internet Explorer’s “perfect for touch” proposition to non-Internet Explorer users. 

Eddie (and his inventions) were created by Jam. 
 

URL: facebook.com/internetexploreruk

Credits

Client: Internet Explorer UK
Agency: Jam
Executive Creative Director: Wayne Deakin
Associate Creative Director: Joel Lim
Creatives: Ian Gambier, Ben da Costa, Drew Wolf
Community Manager: Laura Murphy
Client Services Director: Katie Graham
Senior Account Manager: Lucy West
Lead Planner: Alice Aldridge
Planner: Jack Swain
Project Manager: Rob Kent

Production Company: Archer’s Mark
Producers: Sagal Aden, Jo-Jo Ellison
Director: Alex Wrinckler
Editor: Hazel Baillie
Art Director: Sarah Jenneson