Jack Enlightens America in David&Goliath's New Spot for Jack in the Box

Leading American fast food chain Jack in the Box is launching a regional Super Bowl ad in collaboration with David&Goliath. A 30  second version of the spot will air regionally across the country during the second and third quarter of the game (depending on the time zone) and is part of a larger campaign that will roll out across TV, digital, radio, and social channels.

With “Declaration of Delicious,” Jack in the Box is taking flavor to a whole new level. This declaration is not just a statement, rather a commitment to fresher ingredients, bolder flavors, and Buttery Bakery Buns for all – and the new Double Jack Burger is a testament to this promise, from its hand-leafed lettuce and fresh-sliced tomatoes, to its 100% beef patties.

David&Goliath was recently named agency of record (AOR) for Jack in the Box, and oversees all advertising for the brand. This is the second spot D&G will have in this year’s Super Bowl (the other being a national ad for Kia).

Over the past year, Jack has been on a legendary quest for better ingredients – but his latest adventure is one for the history books. Because to introduce an American staple like a double cheeseburger, it takes a founding father to find a flavor this delicious.

This launch commercial follows Jack as he forges through rough waters in the Battle of the Burgers. Like Washington crossing the Delaware, Jack makes a voyage of his own. Armed with boxes and boxes of mouthwatering burgers, Jack makes a Declaration of Delicious, and takes a stand for quality ingredients and flavor for all – because everyone deserves a history-making burger.

At the end of the commercial, the camera reveals that the story has been narrated by an American icon: a bald eagle. Because nothing is more American than a double cheeseburger and a bald eagle. And when an eagle tells you something, you listen. True story.