JWT Melbourne has announced the appointment of Simon McCrudden in the role of head of planning.
National executive planning director, Angela Morris said: "I’m delighted to be welcoming Simon to the J. Walter Thompson team and really looking forward to partnering with him to execute our vision for the Melbourne office."
"He’s a great strategist, with a history of effective creative work. Moreover, his way of thinking is beautifully aligned with the way that we are evolving planning and the collaborative non-siloed ways of working that we have embraced across the agency."
Mike Godwin, managing director continued: "Planning is central to our agency’s offer and I’m thrilled to have someone of Simon’s calibre in Melbourne. With the agency in a growth phase, having doubled in size over the past eight months, we’ve been building a strong local management team and Simon brings valuable experience and skills to add to that."
McCrudden said: "I’m excited to be joining Michael, Angela and the team at J. Walter Thompson Melbourne. They have a huge hunger to produce the kind of work I love, an impressive client list and a great track record of new business wins. I’m looking forward to helping the agency continue its positive momentum, through the delivery of highly effective work for its clients."