Ivana Bobic directs Bloc Party's "The Love Within"

RIFF RAFF’s newest arrival, award winning short film maker Ivana Bobic has just shot Bloc Party’s show stopping video for new single The Love Within.  Shot in a North London shopping mall, the video was choreographed by Holly Blakely (Florence and the Machine, Jungle, Young Fathers) and features an array of performers compelled to dance by the song’s pulsating guitar riff.

“This was such an exciting track to work on. The psychedelic spirituality of the lyrics (like the line ‘don’t you want to get high?’) got me thinking about a shape-shifting karma.," says Ivana. "I wanted the video to be all about re-incarnation through dance, a celebration of joy and freedom. The cast of characters transform one into another with a big surreal twist at the end. Holly Blakey's choreography really pushed each dancer’s personality and style but each with moves that linked them together in the transitions, a way of seamlessly shifting one character to the next with an edit trick.

"Tony Miller (DoP) brought the endless tracking shot to life in the huge shopping centre, we wanted everything to be moving forwards all the time, graphic and strong with the wide lenses. 

"The best moment of the night shoot was dancing in the shopping centre with Kele and the crew. It was exactly the middle-of-the-night weirdness I had imagined.”