It’s Not Game Over: How Brands Can Win in Gaming
Gamers and the games they play are evolving at lightning speed. How can brands keep up?
R/GA invites you to join a moderated panel with WIRED UK’s culture editor, Amit Katwala; EA’s head of creative, Ciaran McCarthy; founder and CEO of Black Girl Gamers, Jay-Ann Lopez; and R/GA London’s SVP executive creative director, Nick Pringle, as they explore how brands can embrace hyper-reality, artificial intelligence and the dawn of the metaverse.
