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It’s Miller Lite vs Coors Light in This Epic Super Bowl Bar Brawl with a Surprise Twist


Blue Moon enlists Droga5 New York for first-of-its-kind bettable ad

It’s Miller Lite vs Coors Light in This Epic Super Bowl Bar Brawl with a Surprise Twist

For the first time in 30 years, Coors Light had an ad in the Super Bowl – for about two seconds – until Miller Lite stepped in and decided to instigate a high-octane bar battle. But the brand that prevails in the end? Well, in an unexpected twist, it has to be Blue Moon.

Miller Lite and Coors Light duked it out for weeks while fans nationwide tried to predict the outcome of this first-of-its-kind campaign - created by Droga5 New York. While the surprise victory may have cemented Blue Moon’s place in Super Bowl history, fans have been teeming with suspense for weeks over every detail of the ad.

More than 250,000 people took part in Molson Coors’ High Stakes Beer Ad pool on DraftKings, in a never-been-done-before campaign that gave Americans across the country the chance to win cold-hard cash if they accurately predicted everything from the bartender’s clothing (leather jacket) to whether the Coors Light Silver Bullet Train would make a cameo.


Agency / Creative
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Genres: Action

Categories: Alcoholic Beverages, Beers

Droga5 New York, Mon, 13 Feb 2023 14:14:00 GMT