The next generation Xfinity 10G Network is here. And who better to kick its tires and dream of all that it will help us accomplish than the next generation itself: kids. 

That’s the premise of Xfinity and Goodby Silverstein and Partners’ new launch anthem touting the Xfinity 10G Network. Directed by Lance Acord of Park Pictures and featuring music by Mark Mothersbaugh, 'Bring Your Kid To Work Day' imagines a day at Xfinity headquarters where the children of employees playfully encourage the adults to push the network to its limits. 

“How about the best network ever–can someone invent that?” asks one kid.

“‘Cause we don’t have time for lag or buffering,” says another.

“I mean, who doesn’t want Internet that can help A.I. do your homework even faster?” provokes another. 

Little do these kids know, the adults have got this more than covered. In fact, the Xfinity 10G Network can do more than we even know possible, and it’s only getting better. 

"It was hilarious inventing specific characters for each of these kids,” says Lance Acord. “Having a great script written by the creative team at GS&P, we could then play around with different performance ideas, and, even more surprising than the fact that the adult actors ran with the concept, the kids we cast really ran with it.” 

“10G? It’s, like, totally epic gaming,” says Finn Holden, 6 year old son of Rose Holden, executive director of brand marketing at Comcast. “I’d play every day. And we could finally get VR!” 

Says his mother, Rose, “Uhh, maybe. We'll see about that.”