Irwin Mitchell has launched its latest campaign with two 30” TV spots created by VCCP.
The
TV spots, which will be supported by a national campaign, features a real Irwin
Mitchell client and focuses on how the solicitors genuinely care about their
clients, with the films demonstrating how they provide an ‘expert hand with a human touch'.
The client featured is Jack Martindale. Jack was hit by a car resulting
in his skull being shattered into 30 pieces, he was in a coma for three months,
and was left with a life changing brain injury.
With Irwin Mitchell’s help, Jack was able to access appropriate
rehabilitation and support which has allowed Jack to return to university and
complete his degree but also publish a book about his journey ‘Battling a brain
injury: the life that Jack built’.
Jack said: “Graduating with a 2:1 and having
my first book published feels like a personal and professional triumph. It’s
been a pleasure working with Irwin Mitchell on their new campaign as they
provided invaluable support during my rehabilitation.”
Kevin Peake, Sales and
Marketing Director at Irwin Mitchell said; “The latest development of our IM
brand is more than just an advertising campaign. It’s designed to demonstrate our close understanding
of our client needs and our empathy.
Whether our client has a personal interest or a business one, the clear
message is that our people are there not only to give expert legal advice but
also to guide and offer support. Having
one of our clients feature in the advert is testament to the relationships we
have and creates genuine authenticity which as a brand is important”.
The campaign is running on TV alongside press, radio, online and social
content.