Iris Worldwide and MarketOne Launch ABX Solution

Marketing Agencies MarketOne and Iris Worldwide have combined forces to launch an innovative new ABX solution, designed to generate increased revenue for B2B enterprises.

ABX is a contemporary approach to B2B marketing that leverages data-driven strategy, hyper-personalisation, hyper-targeting, state of the art marketing-technology and account-based advertising. It combines Iris’ expertise in hyper-targeted top of funnel lead generation, creativity and sales enablement with MarketOne’s long-term experience in multi-channel account-based sales development across the funnel, and has already delivered impressive returns for global businesses such as Samsung and NTT Data.

By involving sales teams from the very start of campaign development, and ‘flipping the funnel’ to reduce the number of target accounts while increasing personalisation, the ABX solution enables Iris and MarketOne to identify and target accounts with the highest potential to convert before qualifying, nurturing and enabling lead conversion with sales development support.

Enrico Brosio, president of MarketOne, said, “We’re really excited to launch this initiative with Iris, as it brings the best of our complementary skills together to solve the core challenges faced by B2B enterprises today: targeting hard to reach decision makers in the new work from home world and addressing diminishing returns from individual channels.”

Ian Millner, founder and global chair of Iris, said, “Account based marketing is the secret ingredient used by the best and most successful businesses in the B2B market. Working collaboratively with MarketOne, we’ve brought together our skill sets so clients can benefit from a seamless offering of best-in-class expertise. This will be a powerful platform for B2B businesses to unlock value and gain a significant competitive advantage in the market."

For more information on the ABX initiative, and to download an initial case study, visit here.