Thu, 08 Jun 2023 10:32:02 GMT
Today, Iris announces the appointment of Cath Brassington-Richards as the agency’s global chief health officer. Cath will be responsible for developing and defining Iris’s healthcare strategy, and advancing and consolidating the agency’s healthcare capabilities.
Cath will be joining Iris in this newly created role to strengthen the existing healthcare practice within the agency, whilst ensuring it is integrated into other specialisms within Iris to give healthcare clients access to talent and expertise from different sectors. She brings an extensive scientific experience, including time spent as a Behavioural Neuropharmacologist, to collaborate with Iris’s clients- including Roche, Alcon and Convatec- to develop work that will revolutionise healthcare marketing and unlock growth opportunities.
Cath joins from Havas Lynx Group where she spent the last decade playing a key role in the growth and development of the agency in a number of roles. Most recently as global chief growth officer, Cath was responsible for developing and leading the agency's growth strategy. Previously, she also held a number of client services roles, leading teams who achieved numerous industry defining campaigns, including the first ever true social media campaign within pharma. She also established and ran the sub-agency H4B Manchester and led the development of Havas Lynx Group’s DE&I strategy.
Cath Brassington-Richards, global chief health officer, said, “I truly believe that healthcare marketing is an area ripe with opportunity for people to do a job they love, think and work creatively and find fulfilment in helping others. I’ve watched Iris lead the evolution of the category so I knew they understood the opportunities within healthcare communications. I’m really looking forward to bringing the best talent into this area of marketing, creating more world firsts with Iris, and doing it on a global scale..”
Jill Smith, chief marketing officer of Iris said, “We’ve been experiencing growth in healthcare for a few years. Our clients in this space like the fresh approach Iris has taken. Success in the healthcare space requires a deeply participative approach to problem solving, best tackled by a team of multiple specialists - consulting, brand strategy, data, creative and tech-working together to solve complex problems. Catherine’s ability to lead such specialist teams, coupled with her deep knowledge and experience in healthcare is going to be the multiplier effect that guides our creative problem solving and takes it to the next level.”view more - Hires, Wins & BusinessIris, Thu, 08 Jun 2023 10:32:02 GMT