iris Amsterdam Appoints Kenn MacRae as ECD

iris is investing in its senior creative leadership in Amsterdam, by appointing Kenn MacRae to the newly formed role of Executive Creative Director.

Across his 20-year career in advertising, Kenn has held Creative Director positions in Australia, America and Europe, most recently as Executive Creative Director and Partner at Sid Lee in Amsterdam. In addition to work for brands around the globe, Kenn has also directed two feature films - one of which he co-wrote - and a host of commercial work. 

At iris, Kenn will be responsible for driving and inspiring the agency’s burgeoning creative team, and growing iris’s participation brand offering and creative product in the Netherlands and across the EMEA region. 

Says Chris Friend, Managing Director iris Amsterdam: “We’re delighted and excited to have Kenn on board.  Being able to attract such a huge talent only goes to show that the last couple of years have been a story of extraordinary growth for us.  Clients continue to see the value of Participation in their communications and we continue to build Participation Brands.”

Over the last 12 months, iris Amsterdam has grown 20% and brought new clients Eurosport and Maxicosi into the fold – as well as extending its remit with Heineken to work across all channels and platforms. 

Shaun McIlrath, Chief Creative Officer, says: “Amsterdam is a hugely important international hub and Kenn's appointment is recognition of how serious our intent is.  We want to move from boutique to heavyweight contender.  Kenn’s a big hitter - actually Kenn’s a big everything.”

Kenn MacRae, ECD iris Amsterdam commented: “The iris network is a powerhouse that goes from strength to strength – and joining the Amsterdam office to help ensure the same thing happens for us in the EMEA market is a superb opportunity. Chris and co are great people with great plans.”