IPG Health Boosts Marketing Services in Japan With New Full-Service Agency

L to R: Dana Maiman, CEO of IPG Health; Junji Yokokawa, President of McCann Health Japan; Masaya Hosogai, lead of FCB Health in Japan

IPG Health today announced the launch of FCB Health in Japan, a new full-service healthcare communications agency, to help clients accelerate their business and impact in the country and across the Asia Pacific region. 

Based in Tokyo, the new agency brings the storied FCB Health brand and it’s “never finished” spirit to the Japanese market – the world’s 3rd largest pharmaceutical sector. The agency will harness and maximise the power of the global IPG Health network to continue delivering the best talent, capabilities, expertise, and customised solutions for clients in Japan.

“The launch of FCB Health in Japan is a testament to the strength of IPG Health, and our relentless commitment to doing what’s right for our clients, their brands, and our people,” said Dana Maiman, CEO of IPG Health. “This new offering is crucial to building new capabilities that will lead our clients and teams to even greater heights of growth and impact in this high potential market. 2023 is already proving to be an exciting year for IPG Health.”

FCB Health in Japan will provide a wide range of services, including creative, strategy, branding, medical writing, and consulting, as well as digital support. The new agency will be led by industry veteran, Masaya Hosogai as lead of FCB Health in Japan, working closely with Junji Yokokawa, President of McCann Health Japan who will also be leading IPG Health Japan.

Yokokawa said: “I look forward to building on our success here in Japan, bringing our creative prowess, scientific strength, and health data analytics expertise in a new offering that offers our Japanese clients more choice and capability. By fusing years of experiences in Japan and the power of the broader global IPG Health network, we will take our clients into an incredibly bright and impactful future.”

The new agency joins McCann Health Japan, as part of IPG Health’s offering in the country, and will build on the network’s tremendous momentum. This move comes on the heels on an impressive streak for McCann Health Japan which, for 13 consecutive years, has been recognised as “Japan/Korea Specialist Agency of the Year” in Campaign Asia-Pacific’s Agency of the Year Awards. Notably, the agency was awarded Gold in the last five years