iPad Mini Print Campaign – ‘Front Pages’

For iPad mini's print debut, an actual-sized iPad mini is tucked into the corner of a magazine's back cover showing the same image that's on the magazine's front cover.

 

No words other than the "iPad mini" lockup. Yet so perfectly effective in communicating everything that needs to be said: the iPad mini is the perfect size to hold and to use.

 

The ads were first shown in Time magazine, Marie Claire, Women's Health, The New Yorker, and today, we introduce Entertainment Weekly and Business Week. We also look forward to future partnerships.

 

 

 

Credits

 

Agency: TBWA\Media Arts Lab

CCO: Duncan Milner

ECD: Eric Grunbaum

CD: Simon Cassels, Jon Lancaric

ACD: Kevin Butler

Sr. Art Director: Melinda Keough, Paul Wysocan, Joe Fotheringham

Head of Art Production: Helen O’Neil

Art Producer: Sara Clark, Jessica Gerweck

Print Producer: Anna Haro

 

Photographer: Andy Bettles

Production Company: Bauerfeind Productions

Digital Art: Portus Imaging

Prepress: Andresen