Invisible Universe Appoints Segal Licensing as Licensing Agent in North America and Canada

Invisible Universe, an internet-first animation studio that has been referred to as the “Pixar of the internet,” announced today that they have appointed Segal Licensing as their licensing agent in the U.S. and Canada. The appointment comes as the studio continues to experience huge demand for their social media-based animated franchises including Qai Qai, inspired by Serena Williams’ daughter’s doll; Clydeo, based on Jennifer Aniston’s dog; Squeaky & Roy, the long-lost toys of Dixie and Charlie D’Amelio; Ember, the daughter of the underworld; and Lovie, a preschooler who quite literally wears her heart on her sleeve. With viewership for Invisible Universe’s portfolio of properties in the multi-millions, Segal Licensing will be tasked with partnering with the studio to broker deals that bring more points of engagement to fans of their franchises.

Segal Licensing, a division of FCB Canada, which is part of the Interpublic Group of Companies, will help bring the Invisible Universe franchises further into the world of physical products. They will set up partnerships across a broad range of categories including toys, apparel, accessories, home, outdoor, consumer packaged goods, electronics, and more. The Segal team will also assist in securing partnerships with best-in-class manufacturers, expanding Invisible Universe’s current retail relationships, and in managing their growing roster of partners.

Shane Mang, head of licensing, Invisible Universe said: “Invisible Universe is at the forefront of how consumers are discovering new animated franchises and we want to bring this same innovation to the world of consumer products. By partnering with the stellar team at Segal Licensing, a leading consumer products agency known for developing creative partnerships and licensing programmes, we know we will be able to bring unique and exciting lines to fans that lets them engage with their favourite characters well beyond the screen.”

Stuart Pollock, president of Segal Licensing, said: “Invisible Universe is truly on the cutting edge, creating next-generation animation franchises that have quickly developed a huge fandom. We see big potential in what they have created, and we are looking forward to collaborating with them on bringing their exceptional line-up of franchises deeper into categories where they already have a presence as well as brand new ones.”

Invisible Universe is an internet-first animation studio incubating the next generation’s favourite character IP on social media before expanding into film & tv, publishing, games, merchandise & licensing, music, and more. They have launched seven brands to date, many in partnership with celebrities such as Serena Williams, Jennifer Aniston, and the D'Amelio Family. They have already amassed more than 12 million followers and two billion views of content across TikTok, Instagram, and YouTube. Their successful formula is centred around creating high-quality, animated storytelling that moves at the speed of social media and ensures its characters remain firmly at the centre of trending culture.

Segal Licensing is a prominent licensing agency and part of the Interpublic Group of Companies. The company specialises in building licensing programmes that help brands expand their reach and create meaningful consumer experiences through licensed products and collaborations.