Intuit QuickBooks Campaign Celebrates Doing Business Differently

To celebrate the unconventional approaches that many business owners take when starting a business, Intuit QuickBooks launched its ‘Business Differently’ campaign. The integrated global campaign reveals the powerful truths behind various Canadian entrepreneurs that led them to success on their own terms, with the help of tools like QuickBooks.

Bringing together a multi-channel approach through social, digital, and media executions, this campaign spotlights the notion that success can be achieved in different ways. The Canadian segment of this campaign was created in partnership with Intuit QuickBooks’ creative agency of record FCB Global.

The campaign will run throughout 2024 and includes several integrated elements in Canada, including:

Ad spots placed across Canadian broadcast and digital channels showcase various small business owners on the job in situations like a gala party, a construction site, and a soccer game. The spots encourage viewers to cast aside preconceived notions of success, while showcasing how tools like QuickBooks Payroll and QuickBooks Payments can power business owners on their business journey. 

A comprehensive social media campaign features cut downs of the campaign ad spots and newly-created content aimed to inspire small businesses to run their Business Differently. Spotlights include real small business customers, including Haute Goat and Begonia Bakehouse. 

Influencer activations across varying content platforms showcase authentic stories created by small business influencers describing the top business 'green flags' that set them up for success

A new podcast series provides insights and advice from technology expert and entrepreneur Amber Mac, in a digital-first series titled ‘Success in 7’, exclusively on The Feed. Amber sits down with four small business owners for seven minutes each to discuss how they’ve overcome challenges and how they use QuickBooks to run their business differently.