Interpublic Agencies Recognised Among Fast Company’s Most Innovative of 2025

Fast Company has named five Interpublic agencies to its 2025 Most Innovative Companies list. Recognised for turning creative ideas into cultural moments, McCann Worldgroup, The Martin Agency and FCB led in advertising and marketing, while The Weber Shandwick Collective and Golin stood out in PR and brand strategy —highlighting the depth of talent and innovation across Interpublic. This year’s honorees were selected for their contributions to marketing, advertising and PR, particularly in leveraging culture to create lasting impact.

Earning the #6 spot in the creative category, McCann Worldgroup stood out for its award-winning campaign with Xbox “The Everyday Tactician,” transforming gamers into real-world soccer tacticians for Bromley FC. This campaign not only enhanced the gaming experience but also played a key role in Bromley’s historic promotion, while helping Football Manager 24 become the most-played edition in the franchise’s history.

FCB secured the #11 spot for its innovative collaboration with Michelob Ultra and Formula 1’s Williams Racing, creating the Lap of Legends sports TV special. By blending real and virtual racing through AR, AI, machine learning and telemetry, the campaign generated over 4.5 billion global impressions and significantly boosted Michelob Ultra’s brand engagement.

At #12, The Martin Agency was recognised for its use of celebrity partnerships. Notable campaigns like Snoop Dogg’s iconic work with Solo Stove or Wyclef Jean’s anthem for TIAA showcase the agency’s ability to drive tangible results through celebrity-driven advertising. The impact of both campaigns was significant, with the Solo Stove campaign generating 19.5 billion media impressions and $100 million in earned media, while the TIAA campaign boosted brand awareness by 63%.

In PR and brand strategy, The Weber Shandwick Collective (TWSC) earned the #3 spot for its blend of creativity and advocacy. The agency’s “Edible Mascot” campaign for Pop-Tarts went viral, boosting the brand’s visibility, while its “Vagina Privacy Network,” aimed at protecting women’s reproductive rights, showcased the agency’s ability to combine playful buzz with meaningful social impact. With 37 awards at the 2024 Cannes Lions Festival, TWSC has demonstrated its versatility in delivering both lighthearted and impactful work.

Rounding out the list at #4, Golin earned recognition for its clever “The Misheard Version” campaign for Specsavers. By reimagining Rick Astley’s iconic song “Never Gonna Give You Up” with misheard lyrics, the campaign humorously raised awareness about hearing loss, driving brand engagement and awareness, including a 66% year-over-year increase in bookings during launch week and a 138% rise in Google searches on hearing loss.

These recognitions underscore the remarkable creative excellence within Interpublic and affirm our commitment to blending storytelling and innovation to deliver exceptional value for our clients and industry shape the future of the industry.