Internet User Escapes Anonymous Scammer Chase in Proximus' Campaign for a Safer Online World

Proximus launches a unique campaign today to raise awareness among internet users about online scams. In the visually striking commercial directed by Koen Mortier of Czar, the protagonist is chased by cyber threats. 

In a world where online fraud is becoming increasingly sophisticated, Proximus aims to protect the magic of the internet and is doubling down on efforts to combat digital fraud. The national operator is already intercepting 15 million fraudulent messages per month. To highlight this commitment, Proximus has created a remarkable campaign in which the main character is pursued in real life by online scammers.

The new spot directed by Koen Mortier of Czar ends with the promise of a safer digital world, following a dramatic chase that vividly illustrates the urgency of the situation. The protagonist is literally pursued by the message 'Win 1 million!', symbolising the cyber threats we face daily. 

In addition to the commercial, Proximus has developed an extensive digital platform, filled with practical tips and tools to protect yourself. This platform goes live on 30 September, coinciding with the official launch of the campaign. The operator aims to help everyone enjoy the benefits of digital technology without falling into the dangers it can bring.