Innocean ECD Discusses Hyundai's Superbowl Spot

 

Innocean Worldwide Canada, inc

Gary Westgate

SR VP Executive Creative Director

 

We pitched the idea of creating a Super Bowl spot to Hyundai Canada as it's a rare and important opportunity for brands to reach out and connect with consumers on a deeper level. As we started creative development, we had several car models and features to connect a compelling story to a simple message. What we ended up selecting was something that felt visually attentive, but had a simple message tied back into to the Hyundai Sonata Hybrid. From there, it was a matter of executing the idea and not losing focus on keeping the message simple. Clients where on-board from the very moment they agreed to the script.

 

We launched 'Gaspocalypse' on Hyundai Canada's YouTube channel the week before the game and people instantly began discussing and sharing it. It garnered over a million views in 48 hours. On game day we were be able to reach more consumers, when it aired during the halftime show during the Canadian broadcast. We hope people will continue to talk about it and share it after the big game.