Following its Factory of Life launch spot for the Q50, INFINITI presents the model’s latest installment: Frozen Moment, created by TBWA\Chiat\Day LA and directed by Michel Gondry.
The work highlights INFINITI’s world-first Predictive Forward Collision Warning technology that uses radar to predict a possible collision two cars ahead by measuring the closing gap between the car directly in front of you and the car two cars ahead.
Credits:
Agency
TBWA\CHIAT\DAY
Creative President: Rob Schwartz
Chief Creative Officer: John Norman
Creative Director: Nick Hine
Senior Copy Writer: Charlie Stephenson
Senior Art Director: Brandy Cole
Executive Director of Integrated Production: Richard O’Neill
Assistant Producer: Joe Haldeman
Director of Business Affairs: Linda Daubson
Executive Business Affairs: Robin Rossi
Business Affairs: Joyce Pierce
Planning Director: Ryan St. George
Account Planner: Carolyn Bishop
Group Account Director: Daniel Pardo
Management Supervisor: Bryan Reugebrink
Account Supervisor: Allison Morrissey
Account Group Assistant: Ashley Pratt
Traffic Manager: Jarim Lynn
Outside Vendors
Production Company
Partizan
Director: Michel Gondry
CEO / Executive Producer: Sheila Stepanek
Head of Production: Lori Stonebraker
Producer: Grace Bodie
Production Supervisor: Yin You
Director of Photography: Shawn Kim
Editorial Company
Final Cut
Senior Producer: Jenn Locke
Editor: Adam Rudd
Post Production Supervisor: Raffi Adlan
Post Effects
The Mill
Executive Producers: Sue Troyan & Enca Kaul
Producer: Gabriel Libitsky
Sound Design
Sound Design by Elias Arts
Executive Producer: Ann Haugen
Head of Production: Same
Engineer(s): Jay Nierenberg, Brent Findley
Sound Designer: Jay Nierenberg
Final Mix
Play Studio
Mixer: John Bolan
Mix Producer: Lauren Cascio