Industry Unites to Share Songs That ‘Sound Like Home’ In Support of MMAD Day

Supermassive, Kaimera, Yahoo, ARN, and many media owners, alongside music industry giants Universal Music Australia, Sony Music Entertainment Australia and Sony Foundation Australia, are getting behind the annual Musicians Making a Difference (MMAD) Day to support young at- risk Aussies.

This year’s MMAD Day on 25 October asks everyone to share a song that ‘sounds like home’ to them. The campaign celebrates the way MMAD gives at-risk Aussie kids the feeling of security and safety that we derive from our own sense of home. 

Many at-risk young people face unimaginable challenges like homelessness, family violence, bullying and substance abuse. For more than twenty years, MMAD has been supporting young people to transform their lives through music. This year’s campaign raises awareness of the life-saving work MMAD does and raises funds for the MMAD HQ in Gosford, a home away from home where young people can feel safe enough to work through their trauma.

Dom Brook, managing director of MMAD said, “MMAD day is an opportunity to celebrate music in your life, a moment to ask what sounds like home to you. Music means so much to so many people, breaking down barriers and helping people connect and thrive. This MMAD day we are inviting Aussies to get behind MMAD and help us with much needed funds to keep HQ sounding like home to 100’s of Aussie kids.”

The campaign created by Supermassive focuses on the role music can play in making us feel safe and comfortable. The campaign encourages people to share the songs that ‘feels like home’ on social media on 25 October and donate funds for the MMAD home.

Jon Austin, Supermassive co-founder said, “I fell in love with MMAD's mission and vision from the very first chat I had with Dom. It’s rare to encounter an organisation with such a singular drive and passion that spans more than twenty years. That kind of force for good needs to be supported and celebrated. So, it’s been such a pleasure to partner with their brilliant team, the young talent they foster, the weapons at Universal Music and their artists, and UnLtd to help bring this important campaign to life.”

Kaimera, a long-term partner of MMAD has supported the campaign with media strategy and securing the support of over 30 media owners, including Yahoo, ARE Media, QMS, Scentre, oOh!media, Seven, Nine, Ten, SBS, Seven Affiliates, WIN, Foxtel, ATN, JCDecaux, Motio, Shopper, Val Morgan, NewsCorp, Man of Many, MamaMia, Broadsheet, Gumgum, Concrete Playground, Pedestrian, The Guardian, TikTok and ARN.

Kaimera CEO, Nick Behr, expressed his pride in the agency’s ongoing involvement with MMAD, saying, “We are so proud to be part of such an incredible cause, transforming young lives through music. Over the past five years, we’ve seen firsthand the power of creativity in changing futures, and it’s been an honour to support Musicians Making A Difference (MMAD). A huge thank you to all our media partners for rallying behind this cause year after year. We look forward to continuing this journey together.”

John McNerney, managing director of Yahoo AUSEA added, "Yahoo has been proudly supporting MMAD's initiatives for many years, helping to raise awareness, funds and getting hands on with hundreds of volunteer hours in the community. This year’s ‘Sounds Like Home’ campaign is a perfect example of the great work they do and allows us all to reflect on the importance of feeling safe and connected, a basic right many of the kids MMAD helps don't have. Please get involved and share your own stories through music and raise awareness for MMAD's vital work.”

To get behind the campaign, share the songs that ‘feel like home’ to you on 25 October and tag @MMADAustralia and donate at: www.mmad.org.au/donate