From March 25th, 2019, the Egg McMuffin is now available all day long at McDonald’s in France. To celebrate, the brand has launched a new spot in partnership with TBWA\Paris highlighting the softness of this fan favourite.
Through various channels (TV, signage and digital platforms), McDonald’s offers us a complete, sensory experience that relaxes and awakens the senses.
The films use two audiovisual principles that are very popular online: satisfying video and ASMR. On television, the film provokes a genuine sense of well-being with slow-motion shots that magnify the recipe’s ingredients, and 'pure' sounds that bring viewers' auditory system to life.
This TV and VOL plan is combined with a 'satisfying' digital platform for which fifteen videos have been produced by 3D artist Matthieu Braccini. Click here to view the platform.