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Indulge Your Senses with This Super Satisfying Egg McMuffin Ad

29/03/2019
Advertising Agency
New York, USA
240
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TBWA\Paris launches tantalising ads for McDonald's

From March 25th, 2019, the Egg McMuffin is now available all day long at McDonald’s in France. To celebrate, the brand has launched a new spot in partnership with TBWA\Paris highlighting the softness of this fan favourite.

Through various channels (TV, signage and digital platforms), McDonald’s offers us a complete, sensory experience that relaxes and awakens the senses.

The films use two audiovisual principles that are very popular online: satisfying video and ASMR. On television, the film provokes a genuine sense of well-being with slow-motion shots that magnify the recipe’s ingredients, and 'pure' sounds that bring viewers' auditory system to life.

This TV and VOL plan is combined with a 'satisfying' digital platform for which fifteen videos have been produced by 3D artist Matthieu Braccini. Click here to view the platform.

Agency / Creative
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Agency / Creative
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