In the Olympics 2024 with PSP and Samsung

We are beyond thrilled to have been part of a dynamic collaboration between PSP Production Portugal, Samsung, and our esteemed Spanish partner, Camino, for an exciting campaign in support of the 2024 Olympics. Shot in January, this innovative adventure celebrates the dedication, skill, and perseverance of some of the world’s most elite athletes, including a talented Nordic team from Europe, who travelled specifically to Portugal for this unique filming experience.

Under the visionary direction of Tobias Granström, the project beautifully captures the personal stories and journeys of these remarkable athletes. Their unwavering determination, combined with the cutting-edge technology that Samsung brings to the table, perfectly embodies the synergy between sport and innovation. From the intensity of training to the triumphant moments of achievement, the film showcases not just athleticism but the heart and grit behind every victory.

This collaboration underscores PSP’s commitment to delivering world-class productions while also demonstrating how sports and technology come together to inspire and elevate human potential. The campaign highlights the cutting-edge features of Samsung’s products, as well as the relentless spirit of the athletes, creating a powerful visual connection that will resonate with audiences worldwide.

We couldn’t be more proud of this project and the partnerships that made it possible. We’re excited to share the final product with the world and to see the impact it will.