‘Imperfect Parents’ invited to Adopt Teens

The notion that “you don't have to be perfect to be a perfect parent” is a universal truth. Today, Kirshenbaum Bond Senecal + Partners (kbs+) will unveil a new series of PSAs featuring this message that were created for the U.S. Department of Health and Human Services’ Administration for Children and Families (ACF), AdoptUSKids, and the Ad Council to promote the adoption of the more than 33,000 American teenagers from foster care. And among them, nearly 50 percent (14,000) are between the ages of 14 and 16. 

 

The heartwarming and humorous ads bring to life relatable “imperfect parent” situations – such as a father who secretly spends hours trying to create the perfect batch of chocolate chip cookies to impress his teens. The ads show that kids don’t need perfection; they just need someone who cares. For the first time, the kbs+ team is also taking the campaign into new social territory with “Oh Parents,” a platform that connects parents via Facebook, Twitter and a new 'Oh Parents' Tumblr blog to share their own authentic 'imperfect parent' moments, which often occur when they’re are just trying their best.

 

This new series of PSAs includes three spots – ‘Danger Dad’, ‘Cookies’ and ‘Mom-ments’ (below) - as part of the ongoing, award-winning Adoption from Foster Care campaign and will be distributed nationwide during National Adoption Month (November). 

 

DangerDad:

 

 

Cookies:

 

 

Mom-ments:

 

 

The campaign includes television (English and Spanish), radio, print, outdoor and digital to encourage audiences to visit www.adoptuskids.org or call 1-888-200-4005 for information about the foster care system and the adoption process. Since the launch of the campaign in 2004, more than 15,000 children have been placed with a permanent family.

 

Credits

 

Agency: Kirshenbaum Bond Senecal + New York

Client: Ad Council/Adopt US Kids

Co-Chief Creative Officer: Edward Brojerdi

Co-Chief Creative Officer: Izzy DeBellis

Creative Director: Will Bright

Associate Creative Director: Mary O’Keefe

Associate Creative Director: Ben Butler

Head of Content Production: Dominic Ferro

Producer: Brooke Kaylor

Executive Content Business Affairs Manager: Andrea Fagan

Agency Account Supervisor: Gabriela Benitez 

Production Company: Interrogate

Director: Amit Mehta

Executive Producer: Jeff Miller

Line Producer: Sean Cooley

Cinematographer: Karl-Walter Lindenlaub

Post Production: Cut & Run

Editor: Joel Miller