Impact BBDO’s Exceptional Run In 2023: 17 No.1 Agency in the Region Wins

2023 has been a remarkable year for IMPACT BBDO. The agency group has set a new benchmark for the Middle East and North Africa by turning out the no.1 performance for any regional agency group at 17 different international and regional shows during the year.

The wins include being named MENA Network and Agency of the Year at Cannes Lions an astonishing 5th year in a row, and both Campaign Global and Campaign Middle East Best Creative Agency for the region, both second year in a row. 

2023 was also the first year a new high was achieved for MENA by IMPACT BBDO: being named amongst the Top 10 agencies in the world on both the WARC Creativity Rankings and Drum’s World Creative Rankings. The agency also topped the Immortals Rankings for the region.

Not to stay only within the region, IMPACT BBDO was also named Global Agency of the Year at two international shows in 2023: Caples, and Mad Stars.

Dani Richa, chairman BBDO EMEA, said, “IMPACT BBDO's exceptional achievement of being ranked as the number one agency in the region with 17 wins in 2023, including the prestigious Immortal Rankings No.1, marks an unprecedented milestone for an agency network in the Middle East. This momentous feat not only showcases the talent and creativity of our teams, but also highlights our unwavering commitment to delivering outstanding work that resonates globally. Furthermore, being recognized on both WARC and The Drum's World Creative Rankings as one of the top 10 global agencies is another first for the region. This remarkable accomplishment is a testament to the strong relationships built with our clients and partners who have undoubtedly played a significant role in achieving this success. 

We are grateful for their unwavering support and shared passion for the work, the work, the work. Their willingness to push the envelope and explore new boundaries has been instrumental in our success.”