IMAG!NE Fuels Hungry Imaginations with Wholesome Snack Campaign

Kids can’t be at their best if they’re hungry and it's only when their bellies are full that they can unlock creativity and reach full potential. IMAG!NE Snacks, a new brand from Frito-Lay, is fuelling hungry imaginations by providing wholesome snacks to feed hungry - and picky - appetites.

This summer, IMAG!NE is launching a digital and social campaign created by LA-based David&Goliath beginning on Monday, May 6. The “Feeding Imagination” campaign encourages parents to reimagine snack time for kids, keeping their kids’ imaginations growing by feeding them delicious snacks with wholesome ingredients.

 

The digital campaign features IMAG!NE crackers forming different shapes – such as a sun, sailboat and flower – along with simple, handcrafted pieces that encourage viewers to use their own imagination. Fun, playful movements on-screen begin by illustrating what kids’ imaginations see before moving on to the nutritional value parents see - such as the snacks being made with real cheese or being a good source of protein. With the tagline, “Feeding Imagination,” the brand illustrates what the world can look like with the right snacks and a little spark of creativity.

The videos will run on Facebook, Instagram and YouTube as part of three 8-week flights throughout the year.