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IGNITE Launches Star-Studded 'No Masters Class by IGNITE' Series


Publicis Groupe’s Le Truc led creative and strategy for 'No Masters Class by IGNITE' series, part of IGNITE’s broader 'We’ll Take it from Here' campaign to activate Gen Z political engagement

IGNITE Launches Star-Studded 'No Masters Class by IGNITE' Series

IGNITE, America's leading nonpartisan organisation harnessing political leadership and civic engagement among young women-identifying people, today launched the national advertising campaign 'We’ll Take It From Here' to mobilise gen z voters beyond election day.

Led by Publicis Groupe’s NYC-based creative collective, Le Truc, and in collaboration with IGNITE, the 'No Masters Class by IGNITE' series features free online classes that inspire and equip young people to start their own acts of political activism and engagement, led by gen z activists and influencers including:

  • Actress and activist Sis, who In addition to breaking Broadway barriers, is the founder of The Next Generation Project, a non-profit that distributes resources to Black and brown trans people.
  • 17 year old Will Larkins who organised the biggest school walkout in Florida in one afternoon in response to the bill known as Don’t Say Gay.
  • Emily Flores, a Mexican-American teen journalist and student at the University of Texas who founded the magazine that would become Cripple Media, a website by and for Gen Zers with disabilities, at only 15 years old.

“If there’s one thing this election has shown us, it’s that young people – especially young women – are harnessing their immense political power and flipping the script on how politics can and should be done, from voting to organising to policy making,” said Sara Guillermo, CEO of IGNITE. “We’re thrilled to bring this sentiment to life with No Masters Class by IGNITE, allowing gen z – the traditional mentees – to become the mentors and showcase how they use the tools at their disposal to create real change in their communities and at a national level. It’s this type of grassroots activism that IGNITE hopes to fuel in gen z, with the ultimate goal of bringing about the next generation of political powerhouses.” 

“Gen z is a generation more disengaged from politics than any other, and for good reason: they don’t see themselves represented in our current political system, which is predominantly made of up of old, white, cis males,” said Marcos Kotlhar, CCO, Le Truc. “With No Masters Class by IGNITE, we are bringing gen z voices to the forefront to show how the next generation of activists is outsmarting the political systems of yesterday – and how others can follow suit. Because as the old saying goes, if you want something done, you have to do it yourself.”

The pro-bono campaign in support of IGNITE, launches nationally on digital channels including TikTok and YouTube, and is bolstered with guerrilla tactics in key markets including takeovers of traditional political campaign elements –  including lawn signs, Out of Home ads and 'I Voted' stickers –  which will be covered with magenta stickers driving gen z to the No Masters Class by IGNITE content series and spurring their ongoing civic engagement. 

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Le Truc, Tue, 08 Nov 2022 17:47:46 GMT