Pop-Tarts Powers Up with Marvel Magic for the Return of Fan-Favourite Flavour

In 1963, Pop-Tarts® changed the world forever with its groundbreaking take on the classic toast and jam. Now, Pop-Tarts is earning its place as a snack superhero! The toaster pastry lineup inspired by Marvel Studios' ‘The Fantastic Four: First Steps,’ in theatres July 25, gives fans a fanTASTEic snacking experience that will take taste buds on a nostalgic journey.

Fan-favourite Pop-Tarts® Frosted Blue Raspberry is returning to the pastry universe – exclusively at Walmart – after a six-year hiatus. Filled with a deliciously gooey blue raspberry-flavoured centre, these cosmic power-inspired pastries strike the perfect balance of tangy, fruity and sweet. Each pastry features one of eight unique frosting designs inspired by the iconic Super Hero team, their powers, and more. The printed pastries will also be available in specially marked boxes of Pop-Tarts® Frosted Strawberry at grocery retailers nationwide.

Pop-Tarts has unveiled a new ad spot, created with Le Truc, Apache and directed by Evan Silver, as part of its integrated campaign with Marvel Studios’ 'The Fantastic Four: First Steps'.

"The Pop-Tarts and Marvel Studios' 'The Fantastic Four: First Steps' collaboration is a celebration of our shared 1960s origins," said Leslie Serro, vice president of marketing for Pop-Tarts. "There's no better way to welcome everyone's favourite, blue-suited Super Hero family to the MCU than with the triumphant return of our own fantastically blue toaster pastry – Pop-Tarts Frosted Blue Raspberry – back on shelves for the first time since 2019, and just in time for this summer's must-see movie."

Beginning this month while supplies last, grab limited-edition Pop-Tarts Frosted Blue Raspberry at Walmart and specially marked boxes of Pop-Tarts Frosted Strawberry, Frosted Brown Sugar Cinnamon and Frosted S'mores at grocery retailers nationwide for $3.89 per eight-count box.

For even more movie and pastry fun, fans who purchase $10 worth of any participating boxes of Pop-Tarts Frosted Blue Raspberry, Frosted Strawberry, Frosted Brown Sugar Cinnamon and/or Frosted S'mores starting this June have the opportunity to get a $5 Fandango Movie Reward* to see Marvel Studios' "The Fantastic Four: First Steps" in theatres.