IF. Rebrands Following Move and New Leadership Team

Subscribing to the power of three, the brand communications agency IF. recently left their home of 18 years in favour of chic town centre offices, announced a new senior management team and in their ultimate transformation they have now unveiled their new identity.

So what are they telling us with their new brand expression? Their overall objective is to bring their challenger brand attitude to life through a contemporary, confident, and ambitious look and feel. 

Jo Whiteley director, creativity is keen to emphasise that they have put as much thinking, creativity, and careful crafting into their own branding as they would for their challenger brand clients.

"After more than 18 years we should know a bit about what we’re doing. And that confidence is what we primarily wanted to come through. In the back of our minds we knew we needed to leave our soft possibly even cuddly image behind, be bold and anti-bland."

Founding partner and MD Christian James reflects on the journey the agency has taken and the direction this new identity is steering the new look IF.

"As a brand communications agency we have evolved dramatically in recently years and particularly in the last few months with the new premises and senior management team. Everything has come together for us, and this is a key element in our transformation. We create killer brands and not least in that is our own."