Iconic Movie Titles Lose Their First Letters in Smart Print Ads for Sky

Serviceplan Campaign X has launched an eye-catching print campaign for Sky. 

Entitled ‘Miss the Start. Miss the Story’, clever copywriting plays on the titles and typography of iconic movies including Kill Bill, Goldfinger, Trainspotting and Braveheart.  

The reasoning behind the campaign was that a lot of people in Germany still watch linear TV instead of On Demand because they don’t like spending too much time choosing movies. They reportedly tend to just turn on the TV and watch what’s running. With that in mind, Sky has launched a restart function from Sky Q let’s viewers watch movies on linear TV from the start, by accessing the same movie in the on demand library of Sky - giving the user the benefits of linear TV and on demand TV.

Check out the print campaign below.