IAPI Celebrates New Campaigns Added to Creative Is Native Platform

The Institute of Advertising Practitioners in Ireland (IAPI) is proud to announce the addition of five exceptional campaigns to the Ireland: Where Creative is Native website, a platform dedicated to celebrating Ireland’s rich heritage of creativity. After a rigorous judging process where all Creative Directors from IAPI member agencies were asked to evaluate the anonymously submitted campaigns, the following outstanding works have been chosen for the spotlight.  

The chosen campaigns will be further amplified through IAPI’s marketing and communications partnerships. Creative is Native serves as IAPI’s promotional platform abroad and will be heralded at events and showcases where IAPI advertise Irish Creativity, such as The Irish Lunch at Cannes.

The triumphant campaigns are:

• Allianz Ireland: Stop the Drop
• Allianz Ireland: Pawscription
• EPIC – The Irish Emigration Museum: Galway Bay
• EPIC – The Irish Emigration Museum: This is Not Us.
• Lego: Play is Your Superpower

Charley Stoney, CEO of IAPI, said, “The calibre of submissions we received highlights the immense talent within our creative community and agencies. These campaigns showcased innovative storytelling and design. We are delighted to feature them on Creative is Native and, through our promotional efforts, hope to further enhance the visibility and reach of these campaigns, ensuring they resonate with a wider audience.”

Seán Hynes, creative director of Bonfire and IAPI board member who pioneered this initiative, added, “So delighted to see a few personal favourites coming out on top in this year’s voting. A fantastic showcase for Ireland’s world-class creativity. ”

These selected campaigns will be featured on the Creative is Native website, allowing visitors to explore and appreciate the creativity and messages behind each work.