IAPI Announces 2025 Cannes Young Lions Winners

IAPI, the organisation representing the advertising, media, and communications industry, has announced 14 winners of the 2025 Irish Young Lions competition.

Commenting on the announcement, Siobhan Masterson, CEO of IAPI said, "IAPI is delighted to support early-stage career professionals through the Cannes Young Lions competition. The opportunity to compete on what is the global stage for an industry showcase provides invaluable experience and exposure to the winning Irish teams.”

The Young Lions Competition is part of the Cannes Lions International Festival. Held annually in Cannes, the festival is the home of the world’s most prestigious advertising awards and is the epicentre for the global advertising and communications industry.

Cannes Young Lions aims to provide early-stage career development to young professionals giving them a unique opportunity to showcase their talent on a global stage.

Siobhan Masterson added, “Representing Ireland at this prestigious global event enhances the international reputation of Ireland’s commercial creative industry. Our ambition is to ensure that this competition supports our industry’s ambition to position Ireland’s excellence in front of a global audience.”

The following winners will represent Ireland on the global stage at the Cannes Lions International Festival of Creativity this June.

The 2025 Young Lions are:

- Design: Conor Leech & Tom Davis (Publicis Dublin)
- Digital: Eimear Byrne (OMG) & Gabriella Pricop (PHD)
- Film: Lucy Mortell & Isabel Harvey (Publicis Dublin)
- PR: Fiona Peppard & Deirbhile Brennan (Wilson Hartnell)
- Print: Caitlin Roarty (Accenture Song) & Joy Nelson (Invention, Group M)
- Media: Maria Williams & Sarah Jane Clarke (Starcom, Core)
- Young Marketers: Damien Biggins & Katie Bradley (Allianz Ireland)

The selection process involved judging over 200 entrants across seven categories - Design, Digital, Film, Media, PR, Print, and Young Marketers - these talented teams demonstrated their creativity, skill, and passion. They tackled briefs for ADHD Ireland and Spinal Injuries Ireland, delivering innovative campaigns with impactful results within a 48-hour timeframe.

The Cannes Young Lions competition is supported by Bauer Media Group; Bodacious; Business Post; Droga5 Dublin; Sky Ireland; Smurfit Westrock.

Read more about the winners and their entries at iapi.ie