Effie Awards Ireland Launches Call for Entries

Now in its fourth year, IAPI have launched the Effie Awards Ireland Call for Entries for the 2025 programme. IAPI, the representative body for commercial creativity and communications, runs the Effie Awards in Ireland, which is the only internationally recognised awards of its kind in the market. The Effie Awards Ireland stands for effectiveness in marketing, spotlighting ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. These awards provide the Irish industry with a standardised global benchmark for marketing effectiveness and are open to companies to enter from 9th April.

Siobhán Masterson, CEO of IAPI said, “Effie recipients are not just symbolic of marketing excellence but proof of the industry's potential to drive wider business growth. The Effies provide a valuable opportunity for Irish business and agencies to showcase exceptional talent and work at Global & European Best of the Best awards and compete on the global stage.”

Tom Kinsella, managing director, homes at AIB Group and 2025 Effie Awards Ireland jury chair said, “Effie Awards Ireland exists to lead, inspire and champion marketing effectiveness which has a direct impact on a business’s bottom line. The Effie Awards Ireland Jury will be looking for high quality submissions which tell the story of the work, showcasing transformative results which moved the dial for the brand and business. We look forward to seeing the 2025 entries and awarding the best of Irish marketing effectiveness”.

The Effie Awards Ireland are generously sponsored by RTÉ, An Post, Diageo Ireland and Allianz. The Effie Entry Portal is open from Wednesday 9th April, with all entry details available in the Entry Kit.

Key information:
- First deadline is Tuesday 20th May
- Second deadline is Tuesday 10th June
- Final deadline is Tuesday 24th June
- Round 1 and Round 2 judging in July and August
- Effie Awards Ireland Ceremony on Friday 17th October – Dublin Royal Convention Centre
- Effie Winners Showcase on Thursday 6th November

For more information on the Effie Awards Ireland contact Kate Goldsmith, IAPI: kate@iapi.com