IAPI Appoints Siobhán Masterson as CEO

The Institute of Advertising Practitioners in Ireland (IAPI) has announced the appointment of Siobhán Masterson as its new CEO, taking up the role on February 17.

Former commercial and marketing executive director at the Royal Dublin Society, Siobhan was previously global senior director of external affairs and communications at Kerry Group Plc and director for corporate affairs at Ibec where she spent several years as a policy and communications strategist across several industries. She has also held various board positions and non-executive directorships across the public, private and voluntary sectors.

Abi Moran, IAPI president and CEO of Folk VML, said, "I am delighted that Siobhán has accepted the role. With over 25 years of leadership experience in corporate affairs, communications, and business representation, she brings a wealth of expertise to the position. We look forward to her leadership in shaping policy, amplifying our members’ voices, and promoting the value of Ireland’s commercial creative industry.” 

Commenting on her appointment, Siobhán Masterson said, "I am delighted to be joining IAPI at such an exciting and pivotal juncture for the advertising, media and communications industry. I look forward to the opportunity to lead a professional community of businesses to make a sustainable impact for our economy and society.”

Siobhán succeeds Charley Stoney, who has been the CEO of IAPI since 2018. Charley will move to the role of CEO at the European Association of Communication Agencies (EACA) starting February 1.

Speaking of Siobhan’s appointment, outgoing CEO, Charley Stoney said, “It is so important that IAPI continues to grow and expand its’ remit into areas that future-proof the Irish industry.  Siobhan is absolutely the right choice for that role and exactly whom our members need right now to further their interests. I’m delighted she is on board, and I look forward to working with her on EACA initiatives that are of benefit to the Irish market.”

IAPI is the premier representative body for the advertising, media, and communications industry. Its Members include over 70 or Ireland’s leading national & international agencies advertising and communications agencies.