IAPI Announces Round Two Jury for Effie Awards Ireland 2024
With Round One judging underway this week, The Institute of Advertising Practitioners in Ireland (IAPI) unveil the distinguished panel of judges for the final round judging of Effie Awards Ireland 2024. This group of industry leaders and experts each bring a wealth of expertise and commitment to recognising excellence in marketing effectiveness.
The Final Round Jury will be overseen by Tom Kinsella, managing director, Homes at AIB Group and Effie Awards Ireland Jury chair. He will be ably assisted by the individual Jury Room chairs, a group of professionals known for their significant contributions and insights into the marketing and advertising sectors. The Round Two Jury Room chairs include Dael Wood, strategic consulting director UK & Ireland, dentsu; Damian Hanley, board creative director, Forsman and Bodenfors Dublin; Mark Brennan, marketing lead, Allianz Ireland; Nichola Mullen, director of fundraising, Pieta and Nicky Doran, strategic consultant.
Damian Hanley, board creative director, Forsman and Bodenfors Dublin commenting on his role said; “It has been fantastic to see Ireland's swift advancement in establishing itself as a global hub for creativity and effectiveness. This is an incredible achievement for all the agencies, clients, and IAPI. I look forward to seeing the next round of Effie case studies to further this journey.”
Nicky Doran, strategic consultant added; “It all about effectiveness. It’s not about the individual elements. It’s not about the best insight, or the best creative, or the best media buying. It is about how all elements combine to drive the most effective work relevant to the challenge faced.”
The impressive lineup of nearly 50 jury members from various sectors, both Irish and international, all committing their time and expertise to evaluating the entries include:
- Aghna Harte, head of campaigns, HSE
- Aislinn O'Connor, marketing director Three UK & ROI
- Alan Daly, managing director, UM Ireland
- Alan McAleenan, Guinness Ireland marketing director, Diageo
- Alina Ui Chaollai, marketing director, Tayto Snacks
- Amy Mitchell, partner, Pt78
- Andre van Niekerk, digital partner - Global, dentsu
- Andrew Crawford, managing partner, Hellfire Brand Club
- Catriona Campbell, executive director, The Public House
- Christian de la Villehuchet, global chief client officer, Havas Group
- Claire Cluskey, managing director, Empirica
- Dael Wood, strategic consulting director UK & Ireland, dentsu
- Damian Hanley, board creative director, Forsman & Bodenfors Dublin
- Darragh Rea, managing director brand, digital & creative, Edelman
- Deirdre Wafer, global insights co-lead, LinkedIn
- Diana Alexa, EVP, Leo Burnett Group Romania
- Elizabeth Sheehan, sustainability consultant
- Eoin Murphy, global senior brand lead, Indeed
- Fiona Curtin, marketing director, The HEINEKEN Company
- Gareth Fitzpatrick, managing director, Havas Media Ireland
- Geoff McGrath, director of transformation, Core
- Gerard O'Neill, chairman, Amarach Research
- Hilary O'Callaghan, senior marketing manager, RTÉ
- Ileana Cocias, senior brand and commercial director, Procter and Gamble
- Julie Gill, commercial marketing director, An Post
- Karl Waters, chief creative officer, Folk VML
- Laurentiu Ion, head of social strategy Europe & TCP Beverages, PepsiCo
- Liam Mc Donnell, CEO, dentsu Ireland
- Lukas Diem, head of strategy, TBWA\ Switzerland AG
- Luke Reaper, CEO Ireland, Ipsos B&A
- Meadhbh Quinn, head of marketing, Bord Gáis Energy
- Mark Brennan, marketing lead, Allianz Ireland
- Mark Noble, marketing manager, HEINEKEN Ireland
- Neil Godber, executive strategy director, VML UK
- Niall Tracey, director demand development, Failte Ireland
- Nichola Mullen, director of fundraising, Pieta
- Nicky Doran, strategic consultant
- Olga Murphy, quantitative research director, MCCP
- Orla Ryan, marketing effectiveness manager, ESB
- Paula Murphy, group director brand & sponsorship, Bank of Ireland
- Radu Florescu, CEO SEE, Cheil Centrade
- Roisin Keown, CEO + ECD, The Brill Building
- Geraldine Jones, managing director, Publicis Dublin
- Sandra Alvarez, managing director, Spark Foundry - Core
- Shane Kelly, strategy director, Droga5 Dublin
- Stephen Jackson, head of customer and marketing, PTSB
- Tim Claassen, head of strategy, Havas Lemz
- Vera Sidlova, global creative thought leadership director, Kantar
Effie Awards Ireland is part of the prestigious global Effie network, dedicated to recognising and awarding the most effective marketing communications campaigns in Ireland.
Charley Stoney, CEO, IAPI stated, “The Effie's exists to lead, inspire and champion the practice and practitioners of marketing effectiveness globally. As an Effie Judge, you are taking part in an industry forum to establish the gold standard for marketing effectiveness that will move our industry forward. It’s a great opportunity to immerse yourself in some of the most effective marketing of the past year and discuss it with your peers – something we don’t get the opportunity to do very often in our day jobs. IAPI are grateful to all those who offer up their time and expertise to assist with this process and look forward to working with all our jury members to define standards for effectiveness that will help set the benchmark for our industry and inspire future marketers.”
The 2024 deadline for submissions has closed. The first round of judging takes place on August 1st and 2nd, kindly hosted by IAPI member agency Core and the second round/final awarding round is occurring on August 29th and 30th, hosted by 2024 Effie Awards Ireland sponsor An Post.
Effie Awards Ireland are supported by An Post Commerce | ESB | RTE Media Sales |
