IAPI and The Marketing Society Future Council Announce Mentees for STEPS Mentorship Program

The Institute of Advertising Practitioners in Ireland (IAPI) and The Marketing Society Future Council announces the 36 talented young professionals selected as mentees for the 2024/2025 STEPS Mentorship Program. This initiative aims to foster growth and leadership in the marketing and advertising industry by pairing aspiring young professional  with seasoned experts.

The mentees were chosen from a competitive pool of applicants, demonstrating exceptional potential and passion. Each mentee is paired with an experienced mentor to receive tailored guidance, career insights, and professional development support throughout the program, which spans from September 2024 to 2025.

"We are excited to welcome this diverse and dynamic group of mentees. Their enthusiasm and commitment to their professional growth reflect the future of our industry. Through the STEPS Mentorship Program we hope to empower them with the knowledge and skills they need to excel in the marketing and advertising landscape." said Adam Brannigan, group account director, Frank & Bear/Frankly and IAPI Board Member

Mentees on the STEPS Mentorship Program are:

• Alexandra Jakljusina, Senior Account Manager, PHD Ireland
• Amanda Faherty, Junior Brand Manager, Bulmers Ireland
• Catherine Parsons, Consultant, Teneo
• Christie Kandiwa, Marketing Specialist, NTI Diatec
• Conor Duffy, Campaigns & Digital Executive, ESB
• Darragh Hoare, Digital Project Manager, Frank and Bear
• Darragh O'Connor, Account Executive, Droga5 Dublin
• Declan Lavin, Trading & Accountability Executive, Omnicom Media Group
• Emma - Woodhead, Research Project Manager, Opinions Market Research
• Emma-Kate Butler, Design Manager, THINKHOUSE
• Glory Joseph, Account Executive, Essence Mediacom 
• Jack Popeley, Marketing Executive & Assistant Office Manager, FUEL
• James Higgins, Senior Digital Account Manager, Essence Mediacom 
• Jennifer Larkin, Digital Account Manager, Essence Mediacom 
• Jessica Holohan, Senior Market Insights Executive, Opinions Market Research
• Katie Michalak, Agency Producer, Operations Lead, GroupM Ireland  
• Laura Cassidy, Content Manager, Accenture Song
• Laura Joyce, Account Executive, Core Creative
• Leticia Barbosa, Social Media Manager, Frank & Bear
• Linda Teehan, Creative Production Analyst, Droga5 Dublin
• Lizzy Beecham, Communications Design Manager, Initiative
• Lorcan Quinn, Senior Market Insights Executive, Mindshare Ireland
• Megan Gorman, Account Executive, Dynamo
• Máire McCarron, Senior Research Lead, Bounce Insights
• Maurvi Narvekar, Research & Data Mining Executive, GroupM Ireland 
• Orla Flynn, Digital Performance Product Manager, Aer Lingus
• Priyansh Bahadur, Account Executive - Client Leadership, Mindshare Ireland
• Rachel Grassick, Website and CRM Manager, Irish Distillers
• Sam O'Donovan, Marketing Executive, Kraft Heinz
• Saniya Punekar,  AV Account Executive, Omnicom Media Group
• Smit Karmarkar, Account Executive, Droga5 Dublin
• Surta Lathidadia, Digital Marketing Manager, Edge Only
• Tarushi Varma, Senior Performance Marketing Manager, Spark Foundry
• Than Sin, Digital Executive, GroupM Ireland
• Tomisin Fagbo, Digital Marketing Analyst, Accenture Song
• Zoe Chandler, Account Manager, Wavemaker

The program aims to create a mutually beneficial relationship between mentors and mentees, fostering not only individual growth but also contributing to the overall vibrancy and innovation within the industry. Through regular check ins, meet ups and guidance the mentees will gain invaluable insights that will shape their professional journey.

The mentees are set to embark on this journey with their assigned mentors beginning September 2024, and we eagerly anticipate the positive impact this mentorship initiative will have on their careers.

Visit IAPI website for more information.