Wake The Town
Stuck in Motion
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Hunter Schafer Embodies a New Kind of Femininity for Mugler's Angel Elixir Launch


Mugler invites women to reveal their inner star for the campaign from Publicis Luxe and La Pac

Hunter Schafer Embodies a New Kind of Femininity for Mugler's Angel Elixir Launch

30 years after the release of the original Angel, Mugler is back with a new olfactory bang. In a passionate quest to turn reality into fantasy, the Angel Elixir campaign – co-created by Casey Cadwallader, Mugler’s team, and Publicis Luxe – is a contemporary invitation to reveal one’s own potential and to live boundlessly.   

Angel Elixir lights up women from within, beginning with campaign muse and cosmic supernova, Hunter Schafer. A charismatic actress with a unique aura and ambassador for the most renowned luxury houses, she symbolises a new kind of femininity: dazzling, powerful, contemporary, liberated, and boundless. Hunter represents an invitation for all women to transcend their own selves and enter a new transformative era.  

Disruptive and modern, Publicis Luxe and Mugler bring together the top talents of the moment, including French genius, Quentin Deronzier, music video director for Drake and Orelsan. For Angel Elixir, he demonstrated technological prowess and uncompromising aesthetical excellence to deliver a powerful, unexpected, hypnotising film, that is at once precise and playful. New photography talent, Harley Weir, signed the print campaign. 

It’s a campaign that invites every woman to embrace the depths of their personality, to shine brightly and reveal their inner star.

Casey Cadwallader (creative director of Mugler Fashion) said, “I wanted to add humour and surprise to this wild storyline. I want it to be exciting and shocking and bring you into the world of Mugler.” 

The media campaign launched worldwide on March 1st 2023. 


Post Production / VFX
Music / Sound
Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Perfume and aftershave, Beauty & Health

Publicis Luxe, Tue, 07 Mar 2023 09:10:37 GMT