Huggies Presents The AlphaButt Book: An ABCs of Baby Butts and Bodies

Quality Meats has teamed up with Huggies to write a children's book on the various shapes and sizes of baby's butts. It's called The AlphaButt Book: An ABCs of Baby Butts and Bodies.

To showcase the diverse range of butt shapes, the agency sourced illustrations by a diverse roster of 26 acclaimed illustrators (from known “New Yorker” illustrator Christoph Neiman to children’s book author/illustrator Tyler Feder to street artists Brosmind), The AlphaButt Book showcases the A-to-Z’s of baby butt and body shapes, from avocado butts to jiggly jelly butts to pillowy butts - and more. 

And to help launch the book and celebrate all the fun things Huggies® babies can comfortably do, the brand is partnering with various social influencers, including TikTok sensation and new mama of two, Abbie Herbert, using the hashtag #HuggiesBabyButts.

The cover art features illustrations of diaper-clad babies in the shape of letters, and the brand has created an entire alphabet of these letters, using them for a limited-run 'Alphabutt' poster that comes along with the books. They’ve also turned it into a free working 'Alphabutt font' that will be available for download on the website soon.

The book (and eBook) is available for purchase at TheAlphabuttBook.com and Huggies® will donate 100% of the book sales to the National Diaper Bank Network, a charity working to end diaper poverty by providing diapers to families in need. The brand is also looking into ways to make the book available in bookstores nationwide.