Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Huge Gives Zumba Website a New Look

Digital agency reimagine Zumba's e-commerce experience

Huge Gives Zumba Website a New Look

Zumba partnered with digital agency Huge to redesign the brand's website and to reimagine Zumba's e-commerce experience by integrating various parts of the brand's online identity to create a more unified shopping experience for consumers.  

The new focuses on two essential user needs: shopping the Zumba catalog and helping consumers to locate a Zumba class. The site welcomes users to Zumba's offerings (featuring a simple-to-use "find a class" module), as well as program information and health tips. 

The e-commerce section of the site features a streamlined checkout and incorporates product reviews to ensure that shoppers are confident and satisfied with their purchase choices. A fun "Shop this Look!" feature combines different clothing gear to construct a personalized Zumba look for shoppers while they explore and digitally browse through the site. 

Genre: Digital