Most Read of 2023: 5 Minutes With…
A Little Black Book classic, the “5 Minutes With…” interview series sees some of the advertising industry's best and brightest talk to the LBB team about their careers, their influences, and what drives them as leaders.
The interview series serves as a way to celebrate, inform, and inspire the ever changing and growing industry. Take a look for yourself at the most read interviews for 2023 below.
Greg Hahn
This year, the founder of Mischief @ No Fixed Address spoke to LBB about creating the agency as a brand and why being a creative leader is similar to being a music producer… oh and the agency’s work for streaming platform Tubi also managed to hijack this year’s Super Bowl.
Rochelle Palmer
Rochelle Palmer, co-founder and managing director of Untold Studios revealed to LBB that her secret super power is resilience and compassionate leadership. Rochelle also laid down her thoughts on the imagined ‘risks’ behind hiring diverse talent.
Cindy Gallop
Cindy Gallop, founder and CEO of MakeLoveNotPorn returned to the series after 10 years to tell LBB how the advertising industry is failing to reinvent aspiration. Cindy touched on the lack of women in leadership roles and revealed why she’s building a new ad tech platform, Here For The Ads
Simona Suman
Wunderman Thompson Germany’s chief creative officer, Simona spoke to LBB on the advice given to her by industry legend David Droga, and why the notes app on her phone is the best place for ideas.
Deepali Nayar
Deepali, creative director at Publicis Sapient India explained to LBB what goes on behind the scenes to create seamless customer experiences, how designers in India are ahead of the curve and what the best practices are for brands looking to beat the competition.
Thiago Cruz
Thiago, Grey New York’s chief creative officer, spoke to LBB about why ‘baggage-free’ leadership works when being the bridge between Grey New York and AKQA. Thiago also noted that contrary to popular belief, playing video games makes his brain more focused than anything.
Teri Miller
President and partner of Mother Industries, Teri told LBB that the secret to the industry is to create a place where the most creative people in the world want to work.
Sven Huberts
Sven Hurbert, EMEA president, experience at DENTSU CREATIVE revealed his first ever vivid memory of seeing creative agencies at work and how he thinks AI is reaffirming the role that humanity plays in creativity.
Lisa De Bonis
The global chief product officer at Huge, Lisa spoke to LBB about the transformation that the agency underwent in response to a ‘broken industry’ and why it is essential to invest into AI to better service clients.
Nishant Shah
Nishant Shah, serviceplan Middle East’s executive creative director explained to LBB why understanding cultural context will always be an asset and how to encourage creatives to not auto-correct their thoughts.
Josh Fell
Anomaly LA’s chief creative officer, Josh talked to LBB about how his pastor father influenced his leadership approach and the absolute joy of “building places for weirdos to come together and express themselves”
Amy Ferguson
TBWA\Chiat\Day New York’s chief creative officer spoke to LBB on trying to get TikTokers to watch a 10-minute Hilton spot, the concept of “Fearless & Famous” and how it guides the agency that started her career.
