H&R Block Spotlights Its Customer-Centric Advantage in New Campaign for 2019

H&R Block, Inc. - a leader in tax return preparation - continues to transform its approach to offer a better tax experience for consumers. The brand has launched a new advertising campaign that reinforces the company’s transformation strategy, which focuses on a more modern, innovative and consumer-focused experience.

The company’s new advertising campaign demonstrates the benefits of working with H&R Block to remove the stress and uncertainty that often accompany tax preparation. The ads address some common consumer concerns and issues rarely encountered outside the tax industry. Created by Deutsch LA, the campaign introduces an H&R Block client as the new face of the brand in television and online advertising and centres around a central idea that in person or online, Block has your back.

“Our research over the last year found many unresolved pain points for consumers when they file their taxes,” said H&R Block chief marketing officer Vinoo Vijay. “We are focused on delivering the industry’s leading tax experience, whether online or in person. And our advertising this season spotlights how some of these important advances help consumers make the most of their tax filing.”

“When you need solid advice, there’s always that go-to person you can trust to be real with you,” said Shannon Washington, SVP, creative director at Deutsch. “That’s how we arrived at Block’s brand ambassador. She takes something that can be complicated and intimidating and transforms it in a way that everyday people can understand and relate to. A breath of fresh, real air that we needed in this space.”

“Our top priority is making the H&R Block experience a great one no matter how a client chooses to file with us,” said Vijay. “Our clients’ tax situations and lives vary greatly, but the desire for an accurate return and getting every credit and deduction deserved is universal in our experience. That’s what we do best. We’re here to help and make every client’s experience with H&R Block a great one.”