H&R Block Names Ogilvy Canada as Creative Agency Partner

Ogilvy today announced it has been selected by H&R Block as its new creative and brand strategy agency in Canada. Ogilvy will be a strategic partner in support of the company’s long-term growth and transformation strategy. Ogilvy will be responsible for developing innovative creative ideas and campaigns to elevate H&R Block’s offering and further establish them as the first choice for consumer tax preparation. Ogilvy’s team will be comprised of talent in offices spanning Toronto, Montréal and Québec City.  

Hilary Zaharko, vice president of marketing, H&R Block Canada, said, “We are excited to be working with Ogilvy Canada as our Canadian creative and brand strategy agency. H&R Block has developed a new five-year strategic plan that focuses on the growth of the business in many aspects. Ogilvy demonstrated a profound understanding of our goals and shared a creative and compelling strategy to bring it to life.” 

Marie-Lise Campeau, president of Ogilvy Canada, said, “H&R Block is an iconic brand with a rich heritage. We are thrilled to be working with their integrated team to unlock the brand’s potential through creativity that transcends the status quo and drives impact.” 

With more than 55 years of experience, H&R Block has been providing tax-filing solutions to serve Canadians at every life stage through the country's largest networks of Tax Experts. Canadians rely on H&R Block for support on everything from life changes and tax preparation to audit assistance and business services. Through state-of-the-art technology, H&R Block Tax Experts are available to support remotely, or in every corner of the country where Canadians can meet in person or drop off their taxes and pick them up completed, or Canadians can use their tax software, guaranteed to get clients their maximum refund. 

This marks an expansion of Ogilvy’s relationship with H&R Block in North America. Ogilvy New York was named H&R Block’s US creative, brand strategy, and public relations agency of record in September 2022.